Function Health
Product
Healthcare, Growth Stage
Design Team
Principal Designer, Designer, Asst. UX Researcher
Role
Product Design Manager, 2023 - 2024
Function Health
Product
Healthcare, Growth Stage
Design Team
Principal Designer, Designer, Asst. UX Researcher
Role
Product Design Manager, 2023 - 2024
Function Health
Product
Healthcare, Growth Stage
Design Team
Principal Designer, Designer, Asst. UX Researcher
Role
Product Design Manager, 2023 - 2024
About Function
Function Health offers AI-enhanced health testing, tracking, and transformation, backed by renowned functional medicine expert Dr. Mark Hyman.
About Function
Function Health offers AI-enhanced health testing, tracking, and transformation, backed by renowned functional medicine expert Dr. Mark Hyman.
About Function
Function Health offers AI-enhanced health testing, tracking, and transformation, backed by renowned functional medicine expert Dr. Mark Hyman.
Business Impact
Function launched to the public in late 2023 with an annual membership starting at $500 per month. Within the first year we had 27,000 members, 15% MoM growth and $12M ARR.
Business Impact
Function launched to the public in late 2023 with an annual membership starting at $500 per month. Within the first year we had 27,000 members, 15% MoM growth and $12M ARR.
Business Impact
Function launched to the public in late 2023 with an annual membership starting at $500 per month. Within the first year we had 27,000 members, 15% MoM growth and $12M ARR.
“
I am amazed at the process, results and interpretation.
Sr Mortgage Loan Officer
“
It’s a very easy and comprehensive process.
Founder, Mortgage Marketing for Loan Officers
“
Function empowers me to take charge of my health.
Mortgage Loan Officer
“
I am amazed at the process, results and interpretation.
Sr Mortgage Loan Officer
“
It’s a very easy and comprehensive process.
Founder, Mortgage Marketing for Loan Officers
“
Function empowers me to take charge of my health.
Mortgage Loan Officer
“
I am amazed at the process, results and interpretation.
Sr Mortgage Loan Officer
“
It’s a very easy and comprehensive process.
Founder, Mortgage Marketing for Loan Officers
“
Function empowers me to take charge of my health.
Mortgage Loan Officer
Problem Statement
How might we empower members to live 100 healthy years?
Digestible Information
Figuring out what works or doesn't work for each individual body can be time consuming, expensive and incredibly overwhelming.
Rapid Discoveries
New findings on genetics, the biome, diseases, how our bodies relate to food and more is being discovered at a rapid pace. That's a lot of information to sift through.
Behavior Change
Changing human behavior is often the biggest hurdle, but when people understand the why and see improvement, it can be easier to make a change.
Problem Statement
How might we empower members to live 100 healthy years?
Digestible Information
Figuring out what works or doesn't work for each individual body can be time consuming, expensive and incredibly overwhelming.
Rapid Discoveries
New findings on genetics, the biome, diseases, how our bodies relate to food and more is being discovered at a rapid pace. That's a lot of information to sift through.
Behavior Change
Changing human behavior is often the biggest hurdle, but when people understand the why and see improvement, it can be easier to make a change.
Problem Statement
How might we empower members to live 100 healthy years?
Digestible Information
Figuring out what works or doesn't work for each individual body can be time consuming, expensive and incredibly overwhelming.
Rapid Discoveries
New findings on genetics, the biome, diseases, how our bodies relate to food and more is being discovered at a rapid pace. That's a lot of information to sift through.
Behavior Change
Changing human behavior is often the biggest hurdle, but when people understand the why and see improvement, it can be easier to make a change.
Design Evolution
As an early leader, I guided the product roadmap, assembled a robust cross-functional team, conducted user research, and served both as a mentor and hands-on contributor to evolve the user experience.
Design Evolution
As an early leader, I guided the product roadmap, assembled a robust cross-functional team, conducted user research, and served both as a mentor and hands-on contributor to evolve the user experience.
Design Evolution
As an early leader, I guided the product roadmap, assembled a robust cross-functional team, conducted user research, and served both as a mentor and hands-on contributor to evolve the user experience.
Siberia 2022
In 2022, the design firm, Siberia, created the initial version of the Function Health app. I joined in 2023, initiating UXR with friends and family based on this design. With rapid iteration and building an incredible small but mighty team, we began a redesign focused on providing clarity, removing friction and delighting the user. Pushing this redesign with the product launch only a few months away required a strong partnership with the executive and cross-functional teams.
Siberia 2022
In 2022, the design firm, Siberia, created the initial version of the Function Health app. I joined in 2023, initiating UXR with friends and family based on this design. With rapid iteration and building an incredible small but mighty team, we began a redesign focused on providing clarity, removing friction and delighting the user. Pushing this redesign with the product launch only a few months away required a strong partnership with the executive and cross-functional teams.
Siberia 2022
In 2022, the design firm, Siberia, created the initial version of the Function Health app. I joined in 2023, initiating UXR with friends and family based on this design. With rapid iteration and building an incredible small but mighty team, we began a redesign focused on providing clarity, removing friction and delighting the user. Pushing this redesign with the product launch only a few months away required a strong partnership with the executive and cross-functional teams.
Post UXR 2023
Initial feedback indicated that the app needed a brighter, more pleasant aesthetic and clearer presentation of lab results. We categorized lab tests by body systems, redesigned the result graphs, and eliminated distracting features. This first build laid the foundation for the backend system of the Function Health app.
Post UXR 2023
Initial feedback indicated that the app needed a brighter, more pleasant aesthetic and clearer presentation of lab results. We categorized lab tests by body systems, redesigned the result graphs, and eliminated distracting features. This first build laid the foundation for the backend system of the Function Health app.
Post UXR 2023
Initial feedback indicated that the app needed a brighter, more pleasant aesthetic and clearer presentation of lab results. We categorized lab tests by body systems, redesigned the result graphs, and eliminated distracting features. This first build laid the foundation for the backend system of the Function Health app.
Post UXR 2024
With each round of testing, we refined the app to create a calmer and more delightful user experience. We brightened the background colors and restructured the information hierarchy to emphasize clear, visual representations of lab results. Additionally, we integrated storytelling features to more effectively communicate user's results and their overall journey. By this phase, user research and feedback surveys showed overwhelmingly positive responses.
Post UXR 2024
With each round of testing, we refined the app to create a calmer and more delightful user experience. We brightened the background colors and restructured the information hierarchy to emphasize clear, visual representations of lab results. Additionally, we integrated storytelling features to more effectively communicate user's results and their overall journey. By this phase, user research and feedback surveys showed overwhelmingly positive responses.
Post UXR 2024
With each round of testing, we refined the app to create a calmer and more delightful user experience. We brightened the background colors and restructured the information hierarchy to emphasize clear, visual representations of lab results. Additionally, we integrated storytelling features to more effectively communicate user's results and their overall journey. By this phase, user research and feedback surveys showed overwhelmingly positive responses.
User Growth
With a single social post by Dr. Mark Hyman, and passionate beta customers, our waitlist quickly grew to over 40,000 members. Our biggest challenge was designing and building features fast enough to onboard the thousands of waiting members each month.
User Growth
With a single social post by Dr. Mark Hyman, and passionate beta customers, our waitlist quickly grew to over 40,000 members. Our biggest challenge was designing and building features fast enough to onboard the thousands of waiting members each month.
User Growth
With a single social post by Dr. Mark Hyman, and passionate beta customers, our waitlist quickly grew to over 40,000 members. Our biggest challenge was designing and building features fast enough to onboard the thousands of waiting members each month.
Intake & Scheduling
The first step in the member experience process is to onboard and schedule initial lab visits.
Intake & Scheduling
The first step in the member experience process is to onboard and schedule initial lab visits.
Intake & Scheduling
The first step in the member experience process is to onboard and schedule initial lab visits.
Results & Insights
Members receive their results, clinician notes, and an action plan in their Function Health dashboard.
Results & Insights
Members receive their results, clinician notes, and an action plan in their Function Health dashboard.
Results & Insights
Members receive their results, clinician notes, and an action plan in their Function Health dashboard.
Mobile App
The mobile app is set to launch mid 2024. The release is focused on member retention while a phase two will focus on member acquisition.
Mobile App
The mobile app is set to launch mid 2024. The release is focused on member retention while a phase two will focus on member acquisition.
Mobile App
The mobile app is set to launch mid 2024. The release is focused on member retention while a phase two will focus on member acquisition.
What’s Next?
The team is exploring the next phase of Function focusing on behavior change to improve health and longevity. We’re exploring AI experiences, gamification, and further storytelling of the member’s results and recommendations.
What’s Next?
The team is exploring the next phase of Function focusing on behavior change to improve health and longevity. We’re exploring AI experiences, gamification, and further storytelling of the member’s results and recommendations.
What’s Next?
The team is exploring the next phase of Function focusing on behavior change to improve health and longevity. We’re exploring AI experiences, gamification, and further storytelling of the member’s results and recommendations.
Created in Austin, TX © 2024
Created in Austin, TX © 2024
Created in Austin, TX © 2024